Blog
Notes from the operators building Finnito.
Writing on ecommerce operations: what breaks, what works, and what we're building because of it.
Operations
I Spent 8 Hours Teaching Stable Diffusion About My Own Products. It Still Got Them Wrong.
I tried every AI image generator to make product photos without a £500 shoot. Every one of them quietly changed the product. Here's what a weekend of trying taught me, and what I built because of it.
15 August 2026
Recent posts
Operations
The New EU Duty Is Not €3 Per Parcel. It Is €3 Per Tariff Sub-Heading.
The Council's own worked example: one silk blouse plus two wool blouses in the same parcel is two items, and €6 in duty. Your landed cost now depends on how your product data classifies what is in the box.
13 October 2026
Operations
Your SKU Is About to Become a Customs Field
From 1 November, EU customs declarations need up to three distinct product identifiers per item. Most operators hold that data in three systems that quietly disagree with each other.
6 October 2026
Operations
The Green Badge on Your Listing Stopped Being Legal on 27 September
EmpCo has applied across the EU since 27 September. No transition period. Self-made eco badges are banned outright, and eight common words went with them.
1 October 2026
Operations
Legacy Is Calling: Why Ecommerce Knowledge Disappears
Every ecommerce business accumulates operational knowledge: pricing strategies, supply chain insights, listing optimisation, customer behaviour patterns. Yet most of this knowledge disappears every time someone leaves the company.
27 August 2026
Operations
The Archaeology of Ecommerce Software
Most ecommerce teams don't operate a single system. They operate layers of tools built over years: spreadsheets, analytics dashboards, marketplace software, and disconnected SaaS platforms. The result isn't efficiency. It's archaeology.
25 August 2026
Operations
£600k Doesn't Disappear At Once
Most post-mortems treat a bad year as a single failure with a single cause. That is not how it happens. Here is the actual anatomy of a £600,000 year-on-year decline on Amazon, and the thing every dashboard missed.
24 August 2026