Blog
Notes from the operators building Finnito.
Writing on ecommerce operations: what breaks, what works, and what we're building because of it.
Operations
I Spent 8 Hours Teaching Stable Diffusion About My Own Products. It Still Got Them Wrong.
I tried every AI image generator to make product photos without a £500 shoot. Every one of them quietly changed the product. Here's what a weekend of trying taught me, and what I built because of it.
15 August 2026
Recent posts
Operations
Legacy Is Calling: Why Ecommerce Knowledge Disappears
Every ecommerce business accumulates operational knowledge: pricing strategies, supply chain insights, listing optimisation, customer behaviour patterns. Yet most of this knowledge disappears every time someone leaves the company.
27 August 2026
Operations
The Archaeology of Ecommerce Software
Most ecommerce teams don't operate a single system. They operate layers of tools built over years: spreadsheets, analytics dashboards, marketplace software, and disconnected SaaS platforms. The result isn't efficiency. It's archaeology.
25 August 2026
Operations
£600k Doesn't Disappear At Once
Most post-mortems treat a bad year as a single failure with a single cause. That is not how it happens. Here is the actual anatomy of a £600,000 year-on-year decline on Amazon, and the thing every dashboard missed.
24 August 2026
Operations
Dashboards Are Dead
The ecommerce industry is drowning in dashboards: advertising platforms, marketing tools, analytics software, each generating more data than teams can realistically process.
23 August 2026